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Our Team

Meet the Executive Team

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PASCAL G. M.
PERSOON

MBA

FOUNDER

1965 - 2026

His vision built our foundation; his legacy guides our future.

Since 2004, Pascal has been active in the United Arab Emirates, founding numerous successful companies in Europe and the UAE, including Autodata, eData, Data Value, and CarReport. With a track record of innovation and leadership, he excels in driving demand generation, customer-centric marketing, and leading diverse global teams.

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BEN 
BOENK

MBA

CEO

As CEO, Ben Boenk combines financial acumen with a hands-on operational approach. Backed by the robust network of Novasearch and NCA, Ben focuses on long-term value creation and organizational stability. He is committed to honoring the company's established vision while aggressively pursuing new opportunities in the insurance technology sector. Ben excels in navigating complex business transitions and is personally invested in ensuring the company’s continued leadership in the market.

Basma.png

BASMA
SAMY

ACII

CCO

Basma thrives in dynamic, multicultural settings, boasting a distinguished career in the insurance and digital information sectors. With a history of effective leadership as head of underwriting and spearheading digital transformation, she fosters strong relationships at all levels. Basma is a success-driven, certified ACII professional known for her prioritization, planning, and organizational prowess.

Meet the Country Managers

Emad is an adept International Business Development Manager, with a keen eye for global market trends and strategic partnerships. Armed with a wealth of experience, he navigates cultural nuances effortlessly, fostering lucrative relationships worldwide. His dynamic approach drives expansion initiatives, ensuring sustainable growth and market dominance for his organization.

EMAD

ALAWNEH

Cert Cii

International BDM

Dr. Eid is a visionary Digital Transformation Officer with a PhD in AI and a proven track record in applying advanced analytics across the insurance landscape. With over 8 years of experience, he specializes in deploying AI for claims automation, underwriting precision, and fraud detection. At eData, he spearheads AI-driven transformation for insurers in Saudi Arabia, aligning cutting-edge data science with real-world insurance operations. Known for his strategic mindset and technical depth, Dr. Eid designs scalable, regulation-aligned AI solutions that unlock data value and drive operational excellence. His focus on predictive analytics, OCR, and AI agents ensures that insurers modernize with clarity, efficiency, and measurable impact.

EID

ALKHALDI

PHD

COUNTRY MANAGER KSA

Jino is a dynamic Business Development Manager, skilled in uncovering growth avenues and forging lasting client partnerships. With a deep understanding of market trends and strategic insight, he drives business advancement and strengthens the company’s footprint in Oman. His dedication to delivering excellence and innovative mindset positions the company for sustained growth and industry leadership.

JINO

JOSE

BBA

BDM - OMAN

With over 15 years of progressive experience in management and leadership within the Egyptian insurance industry, I have held key leadership roles at several international and regional companies in the Egyptian market. I specialize in building effective strategies to achieve organizational goals and have a strong track record of driving revenue growth, developing high-performing teams, and delivering exceptional value.

WEGDAN

SALAH HAMEED

MBA

HEAD OF BUSINESS DEVELOPMENT - EGYPT

Meet the Core Team

Othman is a driven Business Development Manager for CMF Motor, combining deep expertise in claims and underwriting with a sharp eye for growth opportunities. With a proven track record in managing motor insurance operations, he now focuses on expanding CMF Motor’s reach, building strong client relationships, and delivering tailored solutions that add real value. His strategic mindset and commitment to excellence position the company for sustained success in the motor insurance market.

OTHMAN

SOFYANI

Cert Cii

BDM - CMF Motor KSA

With over 15 years of experience in Egypt’s motor insurance industry, Ahmed has led underwriting and business development initiatives across both regional and international insurers. His deep market insight, combined with a strategic approach to underwriting, has enabled him to craft solutions that balance risk with growth. Ahmed is known for driving client engagement, building strong broker relationships, and delivering underwriting strategies that contribute directly to portfolio profitability. His leadership continues to shape the future of motor insurance in Egypt.

AHMED

SAIED

MBA

BDM - UNDERWRITING EGYPT

With over two decades of experience, I am a highly skilled software developer proficient in C#, PHP, and embedded systems. I excel in creating resilient and inventive solutions for various sectors, demonstrating expertise in enterprise and resource-limited settings. Renowned for leading teams to deliver top-notch software within deadlines and budgets, specializing in ASP.NET, Azure, and cloud deployments.

FAWAAD

AHMED KHAN

MSc

Head of Development

With over 20 years in data science, I've partnered with industry leaders like the NHS, financial firms, and telecom giants, uncovering insights and tracking down data anomalies as if they’re mysteries waiting to be solved. I’m passionate about turning chaotic data into clarity, leading to real breakthroughs. By day, I solve puzzles; by night, I lecture at Middlesex University and the University of Sharjah. Under my pen name, *Atif Altafuddin Ahmad*, I’ve even contributed research that adds a dash of intrigue to data science!

Prof Dr ATIF

AHMAD

PHD

Head of Data Science

Bringing 7+ years of expertise in Artificial Intelligence, Augmented Reality, and software development, this experienced individual possesses a bachelor's degree in information systems and a master's degree in artificial intelligence. Demonstrating adeptness in system design and workflow automation, coupled with analytical prowess and a keen learning spirit, he is ideally positioned for multifaceted roles within AI and software development realms.

SALIM

Loucif

MSc

Ai ENGINEER

Oubayda Khayata is a Senior Software Engineer with expertise in .NET, AI, and cloud solutions. He specializes in software architecture, system integrations, and performance optimization. Passionate about innovation, he has led AI-driven projects and developed intelligent solutions that enhance efficiency. Oubayda thrives in solving complex challenges and driving technological excellence

OUBAYDA

Khayata

MSc

DEVELOPER

Ihab is a talented full stack software developer with extensive experience in modern web technologies. Over the past decade, he has demonstrated exceptional skill in creating efficient, user-friendly applications. Ihab's keen eye for detail and passion for coding ensure the delivery of robust and innovative solutions that align with client goals and industry standards.

IHAB

NASSER

MSc

Developer

Abdelrahman is a skilled developer with a passion for crafting innovative software solutions. His ability to write clean, efficient code and his deep understanding of software architecture contribute to the development of cutting-edge applications. He thrives in collaborative environments and is always eager to explore new technologies to enhance system performance.

ABDELRAHMAN

AHMED

MSc

Developer

Ahmed is a talented software developer with a strong background in building robust and scalable applications. With expertise in modern development frameworks and a keen eye for detail, he ensures efficient coding practices and high-quality deliverables. His problem-solving mindset and dedication to continuous learning make him a valuable asset to the development team.

AHMED

HOSSAM

BSc

DEVELOPER

Managing, analyzing, and interpreting large datasets related to vehicles is one of the most important duties of Vehicle Data Specialists in the automotive industry. Ability to analyze data effectively. Analyze and interpret data to identify trends, patterns, and insights using statistical methods and data visualization tools. Ensure data quality by developing and maintaining standards. Utilize data-driven solutions to address specific business challenges in the automotive industry.

MUSTAFA

ADIL

BSc

Support Engineer

Mahran ensures the stability and performance of eData’s platforms through meticulous technical support and system analysis. With a deep understanding of our infrastructure, he resolves complex issues, enhances reliability, and contributes to continuous improvement across products. His proactive approach and technical expertise keep operations running smoothly and clients fully supported.

MAHRAN

TAYSEER

BSc

Support Engineer

Subin is a versatile technology professional with a background spanning IT management, software development, and data analysis. Google-certified in data analytics and a Cisco-certified Ethical Hacker, he blends technical expertise with a strategic mindset to support innovation, strengthen digital security, and drive impactful solutions across diverse tech initiatives.

SUBIN

SUGATHAN

MSc

Head of IT

Ahmed is a dynamic finance manager known for his astute financial acumen and strategic insights. With a wealth of experience in financial analysis and risk management, he excels in optimizing budgets and maximizing returns. His meticulous attention to detail and proactive approach make him an invaluable asset to any organization.

AHMED

SHARIEF

IPCC

FINANCE

Hassan Mohammed is a detail-oriented accountant with a strong background in financial management, budgeting, and tax compliance. With a keen eye for accuracy and efficiency, he ensures seamless financial operations. His expertise in accounting software and regulatory compliance helps businesses optimize financial performance and maintain transparency in all transactions.

HASSAN

MOHAMMED

MBA

Accountant

Mohamed is a highly skilled AI Developer with a focus on deep learning, natural language processing, and predictive analytics. His ability to integrate AI models into real-world applications enables businesses to unlock new efficiencies and insights. With a strong research-driven approach, he plays a key role in advancing AI-driven solutions at eData.

MOHAMED

ALI

BSc

AI DEVELOPER

AI Engineer | Expert in Machine Learning, Deep Learning, Computer Vision, and NLP | Proficient in Software Development across Web, Backend, and Mobile Platforms | Committed to Innovation and Advancement in AI Technologies

SAWAB

PANDARATHIL

BE

AI Developer

Uttam is a skilled CRM specialist and graphic designer, managing the CRM software to ensure smooth operations and data organization. With a keen eye for detail, he optimizes workflows and enhances system efficiency. His expertise in graphic design adds a creative edge, enabling visually compelling content that aligns with business needs. Combining technical proficiency with creativity, he supports both customer management and branding efforts.

UTTAM

SHRESTHA

BE

CRM & Digital Marketing Manager

Detail-oriented Office Manager with a background in administration, HR support, documentation, and office operations, committed to supporting organizational growth through efficient and structured office management.

ANJU

ABRAHAM

MBA

Office Manager

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